Proven tips and techniques you can use today.
It’s simply getting harder and harder to break through the clutter and get people to respond to your call to action. According to current research, each of us is exposed to more than 5,000 messages per day. Of those, we only remember about four. And we don’t even remember those for very long. A large portion of those messages are coming through channels, media and devices that didn’t even exist 30 years ago. In fact, the Kiplinger Letters reports that today companies have at least 60 ways to reach customers.
Why Use Direct Mail?
It works. Even in today’s digital world, people like getting mail. While we might be overwhelmed with the volume of mail in our digital inbox, printed mail gives us something to touch, hold and peruse at our leisure.
In fact, going to the mailbox to discover what’s inside is a daily ritual for most of us. Whether it’s a catalog, a discount offer from a favorite restaurant or an invitation to a fundraising event, mail fills an intrinsic human need. That’s what makes it so powerful – and why direct mail continues to be an extremely effective way to generate leads – and sales.
Research proves it.
The Power of Direct Marketing, a report from the Direct Marketing Association, predicted spending for direct marketing ads – in media like direct mail, catalogs, television, telephone marketing, internet marketing and social networking – grew 5.6% to $163 billion in 2011, up from $154.4 billion in 2010. The Winterberry Group predicted direct mail spending would grow 5.8% in 2011.
Direct Marketing ROI averages 12:1.
Additionally, the DMA reports that an investment of $1 in direct marketing advertising expenditures is predicted to return, on average, $12.03 in incremental revenue across all industries, compared with $5.24 for general advertising.
Contact your Allegra professional to help you generate more sales today!