Your clients and prospects are on the move. How will you stay in touch with them? Here are a few trends that can have an impact on your marketing success.
Location-based Marketing -
72 million smartphones are driving the growth of location-based marketing (LBM). LBM uses technologies like mobile phone tracking, QR codes and WiFi delivering content directly to smartphones based on their locations. With LBM, you can deliver the right message to the right person at the right time and place. LBM gives these "push messages" personalization, immediacy, appropriateness and value no other media can provide.
Cisco predicts 80% of all Internet traffic will be video-based by 2015. Video delivers a lot of impact. Affordable, user friendly technology allows video to introduce products, share customer testimonials, produce ads and give promotions more impact. These videos can be uploaded to your website, YouTube or social media sites at no cost.
Infographics use a variety of graphic shapes and elements to convey complex information. Adding infographics to marketing materials makes them more readable, memorable and powerful.
Print on Demand -
There's still a strong need for business cards, brochures and other printed materials. Print on demand technologies have allowed these items to be produced more economically at lower quantities. You print only what you need, eliminating the need for costly warehousing and excess inventory. This also gives you the ability to make changes “on the fly” so your marketing materials have the most updated information. POD materials can be integrated with websites and other forms of digital and mobile marketing, allowing customers to ask for literature anywhere and at anytime.
Contact Allegra today for more ways to build sales with the latest trends.