Promotional products increase customer satisfaction! A survey conducted by Dr. Richard Beltramini of Wayne State University found that customers who received a promotional product with a “Thank-You” letter were 43 percent more satisfied with the company than those who received the letter alone.
And, direct mail (DM) gets better responses with promotional products! According to a study done by the Dallas Marketing Group, a DM piece that incorporated a promotional products incentive item generated a stunning 9.55 percent response rate. The same DM, when mailed alone, only received a 0.7 percent response.
Promotional products generate more sales referrals! Research done by Baylor University indicates that salespeople who give promotional products to their customers received 22 percent more referrals than those who did not use any ad specialty items.
Before making your next marketing decision, contact one of the professionals at Allegra to help you increase response rates with a combined promotional product/mailer. In Harlingen, call 956-421-3669. In Brownsville, call 956-548-1301.